LVMH has announced it will be boosting measures to make sure a “responsible supply” of crocodile skins is distributed in its collections.
The French luxury fashion manufacturer and retail group, which owns Fendi, Louis Vuitton and Dior, launched the first standard for responsible crocodile leather sourcing across three pilot farms.
The company’s standard is based on four “pillars”: preservation of the species and respect for the local communities, animal welfare all along the life stages of the animals, working conditions of men and women on the farms and environmental protection.
Independent organisation NSF International was one of the many technical experts who had input in the development of the new requirements.
“LVMH has decided to set a new frame of reference by launching a new standard for the industry, whose regulations seemed insufficient to us,” LVMH strategy director Jean Baptiste Voisin said.