The California toy company behind ‘Pooey Puitton’, a slime-filled, poo-shaped childrens’ toy purse, has sued Louis Vuitton to stop the French luxury goods maker from interfering with its sales of the product.
In a complaint filed on Friday in Los Angeles federal court, MGA Entertainment Inc said no reasonable consumer would mistake Pooey Puitton, which retails for $59.99, for costlier Louis Vuitton handbags.
“The use of the Pooey name and Pooey product in association with a product line of ‘magical unicorn poop’ is intended to criticise or comment upon the rich and famous, the Louis Vuitton name, the LV marks, and on their conspicuous consumption,” the complaint said.
Jim Fingeroth, a spokesman for Louis Vuitton, said on Monday that the conglomerate of LVMH had no comment on the complaint.
Many luxury goods makers file lawsuits or threaten litigation to stop companies from piggybacking off their names and customer goodwill.
MGA is seeking a court declaration that Pooey Puitton does not infringe Louis Vuitton’s intellectual property rights, is protected parody and fair use.