After months of tough negotiations, the Trussardi family has sold a majority stake in its fashion label to QuattroR, an Italian investment fund who specialise in “restructuring and relaunching Italian SMEs experiencing temporary financial difficulties.” The purchase of the share hold is now complete, though the amount of the transaction has not been disclosed by either party.
In 2018, Trussardi generated a revenue of €150 million. In 2017, its losses were between €5 million and €6 million. The label was struggling to recover, due to a lack of funds. Following the takeover, the group has reached an agreement with the creditor banks.
“The arrival of QuattroR will give Trussardi the economic and financial resources to implement a new five-year international development plan with Tomaso Trussardi, who will assume the role of president of the company’s board of directors,” stated the press release.
A relaunch plan for Trussardi will be presented in the near future, and a new senior management team will be selected. The goal, according to the group, is to “strengthen the brand’s positioning and visibility in the product categories which have made Trussardi recognisable and well-known worldwide.” The relaunch will involve a diversification of Trussardi’s product range, especially in perfumes, working with the label's fragrance partner, the Angelini group.
The Italian label is present in 47 countries with its men's and women’s ready-to-wear lines Trussardi and Trussardi Jeans, and with product licences from watches to home decoration, fragrances, eyewear, children’s-wear and more. The label is distributed via its own e-tail site, over 160 monobrand stores in Europe and Asia, as well as 1,800 multibrand retailers and concessions in department stores.