A young and promising French fashion designer has been put in charge of the world’s oldest couture house, Lanvin on Monday.

Bruno Sialelli, who has previously worked for Loewe, Balenciaga and Acne Studios, is the fourth creative director to head the troubled brand in as many years.

He has been tasked with unifying its men's and women's lines after the Chinese conglomerate Fosun, who bought out the brand last year, said they wanted to take Lanvin in a "pivotal new direction".

Chief executive Jean-Philippe Hecquet announced that they were won over by Sialelli's “singular and very personal vision; his audacity, his culture, his energy and his ability to build a strong creative team.”