Initially serving the potable water market, the Alliance will also focus on developing new technology to address other groundwater treatment issues, produced water from oil and gas operations, and emerging water recovery applications. New offerings for the potable water market will be jointly developed to include media for the selective removal of inorganic contaminants, synthetic organics, such as MTBE and 1,2,3-TCP, and nitrate destruction/brine recycle technology.&rtreturn;The alliance will be marketed via the Basin Water business model that provides guaranteed performance and guaranteed costs over the lifetime of a project. As part of the Alliance, Basin Water will have exclusive access to Rohm and Haas ion exchange resin technology for selected markets. Rohm and Haas will continue to offer its Advanced Amberpack System and Amberlite PW line of resins for drinking water markets outside of the Alliance territory and for traditional industrial water treatment markets globally.