Italian luxury brand Tod’s has recently joined the Aura Blockchain Consortium and unveiled Digital Product Passports (DPP) for its exclusive Di Bag. Through the incorporation of NFC tags, customers can now gain access to detailed information regarding the bag's production and supply chain.

The Digital Product Passport (DPP) not only offers transparency but also includes ownership certificates, ensuring the authenticity of the product, along with additional undisclosed benefits. Tod’s plans to extend the use of DPPs from the Di Bag to its broader product range in the future.

The company said: “This unique tool will highlight the origin of materials, production and compliance processes, and the quality, sustainability, and transparency aspects that guarantee the value and identity of your Di Bag over time.”