Nonhyun-dong, also known as Furniture Street, is the name of the street which is the home of the new store. The first South Korean Natuzzi store covers a 650 square metre space. A three floor shop, bridged by an inner and very particular staircase, with lighting walls to help customers find the products.
Architectural components decorating the exhibition space harmonize with sofas, armchairs, assets and accessories, emphasising the total living concept from the company.
Natuzzi will display their top collections: leather, fabric and micro-fibre sofas and armchairs, as well as an exclusive line of furnishings.
Pasquale Natuzzi, president and chief stylist of the group, said: ‘Seoul is an international metropolis located in a strategic place within the Asiatic South-East, growing fast and solid. We all know how much Korea appreciates ‘Made in Italy’, and how much they respect the quality, elegance and refinement of our products. Natuzzi Group has planned a specific and very important development plan for the Asia Region, as we consider this market as a very important one for our international growth. As an example, in 2010 we have planned new store openings in Beijing, Ningbo (China) and in Singapore.’