Starting from March 2004, BASF will be changing the way it looks. Important components of the changed corporate design are the new colours and design elements as well as a new logo.

The new corporate logo is based on the well-known letters ‘BASF,’. These are now preceded by two matching squares. ‘They represent partnership and collaboration to ensure mutual success,’ said Dr. Jürgen Hambrecht, chairman of the board of executive directors of BASF Aktiengesellschaft. ‘One square complements the other, and together the two form a whole.’ The logo is completed by a claim: ‘The Chemical Company.’ Hambrecht explained: ‘With this claim, we make clear what we are proud of what we are and want to remain – the world’s leading chemical company.’