The week-long meeting provided an opportunity for Stahl Brasil to review 2010 sales and to present the 2011 budget to the team.

David Eldred and John Schofield from Stahl Europe brought a new twist to the meeting as they used a presentation to explain the objective for the week, the key points of which were team work, new products, creativity, upgrading, copying leather, designing new leathers, brainstorming and finally presentation. They had also brought European leather cuttings and pictures of different themes for the technicians to work with.