It stated: 'The Made to Last Manifesto promises that the Mulberry business and a Mulberry bag represent a commitment to regeneration, renewal and reimagination.
'Keeping this promise requires a culture change across the industry, the supply chain and amongst customers, a radical shift in both the way things are made and the way they are used.'
It noted that its two UK factories, both Somerset-based and where over half its products are manufactured, already pay their workers the living wage and are carbon neutral. The company, which was founded 50 years ago by Roger Saul, will also seek to extend the lifespan of its products through repair and restorations services. One of its factories, The Rookery, repairs more than 10,000 bags each year.
Mulberry has blamed a lack of tourism due to travel restrictions, falling consumer confidence, the rise of working from home, and uncertainty arising from Brexit and the coronavirus pandemic for its weak sales over the last year. Its last published results covering the six months to September 26 revealed total revenues collapsed by 29 per cent to £48.9million despite double-digit growth in the Asia Pacific region and online trade surging by over two-thirds. It was forced to temporarily shut its factories at various points during 2020 and reduce its workforce by a quarter because of the impact of the Covid-19 crisis.
Sports Direct owner Frasers Group was considering taking over the struggling business after purchasing two separate stakes in Mulberry that meant its ownership share rose to 37 per cent.