Postmodernism is characterised by the recent avalanche of technological innovations and by the subversion of the mass media and computer science, with the growing influence of the virtual universe – all bringing about an unbridled consumerist appeal. This panorama seduces the postmodern person. Thus, identity in postmodernism would be a body, an empty form ready for relentless reconfiguration.

This is the starting point for the only materials design and innovation exhibition in Latina America – INSPIRAMAIS 2020_I, scheduled to be held on 15 and 16 January 2019, at the Pro Magno Events Centre in São Paulo. By promoting a new way of thinking for Brazilian fashion and implementing new creation processes, the event provides the entire fashion production chain with the main inspirations for the next season.


Reconfigure the period we are living in by adopting optimism as an evolution; a constant exercise of allowing ourselves to create new perspectives. Things that are born naturally when we have fun.

"Inspiramais marks the beginning of the creation processes in the footwear, clothing and furniture sectors, presenting the launch of over 1,000 materials developed by companies focused on the fashion market. This exhibition boosts the development of genuinely Brazilian products and makes it possible to establish contacts with national and international buyers, thus generating business for the industry and providing the market with qualified information," said Milton Killing, president of Assintecal.

"Today, we don’t have a way of dressing, but rather a new manner of interpreting clothes and accessories. It’s not just a set of clothing items, but a dialogue between the freedom of wearing, creativity and identity. Everything expressing a new way of being."

It is in this multifaceted universe of the second decade of the twenty-first century that designer Walter Rodrigues, researcher and coordinator of Assintecal’s Design Center, points out the paths of the inspirations. "Now, more than never, clothes have become communication objects. Designers from all over the world use their catwalks to express ideas and concepts such as gender, vegan, race and politics issues, turning fashion into messages. However, all this comes from the streets. The hard-won freedom makes it possible to wear clothes and accessories free of fashion dogmas, surprising and delighting fashion observers and influencing brands of clothing, footwear, accessories, furniture and costume jewelry", Walter explained.

In this context, playfulness appears as deconstruction and reconstruction, as well as a form of message, identity and signification. "Art, painting, and colour as a contrast to reality and a constructor of meaning, are also present in this context. It’s a transformative and constant movement where the non-obviousness of the forms and shapes is what brings newness and disruption. This is a mixture that makes construction powerful and alive, where optimism acts as a cultural rebellion and large-scale transformation", said Walter Rodrigues.